Our mission

Enable designers to make the world beautiful

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Design is an ever-evolving process. It thrives on iteration, feedback, and refinement - but expressing those ideas can be challenging. At Sketchback, we make it easy to share and discuss designs, providing the perfect platform for open dialogue and meaningful feedback.

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We bridge the gap between creators and collaborators, allowing designers to focus on what they do best: making the world a more beautiful place.

Crafted by collaborators

A team of designers working together at a table

Sketchback's evolution reflects the design process itself - shaped by feedback from these Founding Users, tech contributors, design agency leaders, professors, UX testers, and other voices in the design ecosystem.

  • Terri Cubiotti
  • Zeneb Bastawala
  • Anna Schum-Houck
  • Danielle Bowers
  • Lorraine Justice
  • Austin Patello
  • Emmitt White
  • John Schlia
  • Kevin Jin
  • Matthew Conheady
  • Dyshann Anderson
  • Maureen Ballatori
  • Sean McKay
  • Chelsea Cohen
  • Walter Colley
  • Carlos Mosca
  • Chip Thompson
  • Kayleigh Gallagher
  • Chris Jacobs
  • Mike Sukhenko
  • Jennifer Indovina
  • Amy Glasgow
  • Cole Glasgow
  • Rachel Rosengarten Hunnicutt
  • Renee Maisto
  • Bradley Connolly
  • William Colgrove
  • Mike Minerva
  • Kennedy Intihar
  • Sean Connolly
  • Keli DiRisio

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Our story

Made for designers, by designers

Sketchback began with our founder Cole, who had a passion for design and a mission to make the creative process easier for designers. After speaking with designers and design leaders for months, one challenge stood out: client communication is often the toughest part of the job. Designers love creating, but managing feedback, shifting project goals, and keeping clients on the same page can be frustrating.

Cole Glasgow, Founder of Sketchback
Cole Glasgow, Founder of Sketchback

We wanted to change that, so we built our platform with graphic designers in mind, collaborating with real professionals from day one. We studied existing tools, typical agency workflows, and the daily challenges designers face. It became clear that existing project management and file sharing tools are overly complicated and not fit for the way designers work. These platforms don’t focus on the client feedback loop, which is an integral part of the designer’s experience. So we set out to build something better.

By staying connected with agency owners, attending design conferences, and regularly checking in with design leaders, we ensure that our platform has been shaped by the industry. The result is a tool that simplifies client communication, keeps projects moving smoothly, and empowers designers to focus on what they do best.

Our values

Guiding what we create

A commitment to education

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We believe that education shapes the way we understand the world and each other, making life more fulfilling. At Sketchback, we’re committed to making learning opportunities accessible to all, especially those who pursue creative fields.

Educational institutions and their representatives can access Sketchback at a reduced rate, making it easier to integrate our tools into their curriculum. Following our full launch, we’ll also provide scholarships to support talented creatives in need, helping them reach their academic and professional goals.

Independence in design

A man sitting in his home office at night working with Sketchback

Everyone has a unique perspective to share, and the design world thrives on individuality. At Sketchback, we celebrate the freedom to create and the spirit of entrepreneurship that drives designers to build something new. We’re committed to empowering those who venture out on their own, whether they’re freelancing or launching their own agency.

To support independent designers, we offer varying subsidies for new entrepreneurs, based on the size and age of your business. With Sketchback, you can focus on what you do best—bringing your creative ideas to life.

Collaboration for good

2 women talking over a laptop where one is using Sketchback

Being a part of a community means giving back, and we believe that the design industry can play a role in making the world a better place. At Sketchback, we are committed to supporting organizations that provide education, aid to those in need, and efforts to protect our environment. Together, we can create a positive impact.

To make this a reality, we offer a reduced rate for non-profit organizations, ensuring they have access to our platform. Additionally, after our full launch, we’ll donate to various causes and partner with charitable organizations, working together to build stronger, more supportive communities.

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